Graphic Design is a reflective, problem-solving discipline; a creative process that combines art and technology to visually convey a message to an audience. The aim of the Graphic Design program is to develop the students’ ability to communicate visually and learn to develop innovative thinking a d creative problem solving. Plus develop the skills that are essential to their professional growth. Emphasis is placed upon visual design as applied to a diverse range of two and three dimensional, as well as time-based communication problems.
Subject work includes art direction, graphics design, typographic design, three- dimensional design (for exhibits and packaging), multimedia design (for interactive Presentations, internet communication and websites), study in drawing, effective concept execution through typography exposure, digital production and mastery of color, line scale and layout. At the end of the program, each students final collection will be show- cased in an exhibition open to the general public, advertising industry and professionals.
Course Outline
Drawing Development
Life drawing and composition in various media.
Historical and Contextual Understanding
Major historical art and design movements
Research of Materials and techniques
Outline of materials Advertising Design
Ideas and Concepts
Generate ideas with cultural contexts
Visual Communication
Explore and compare ways in which visual language can be used to communicate ideas
and meanings
Information, Interface and website design
Interactive interface, design contexts, opportunities and constraints of briefs and a web browser confidently and effectively
Corporate Image
Building of identity and corporate messages
Typography end publishing design
Words and Images (editorial design). Copywriting and art direction
Packaging design
Solutions for the packaging industry with commercial research and different uses
Campaigns and marketing
Communicative strategies for massive public and specific publics. Marketing , sales and brand sale
Cultural interpretation
Visual communication in different visual and cultural context
Computers in Art and Design Degital Design Multimedia
Words and Images (editorial Design)
The School Management reserves the right to modify the syllabus for the established teaching objectives as deemed appropriate at its absolute discretion.
For more information please visit www.aod.lk
